Toot your own horn regularly and loudly: Look for opportunities to sing your own praise both internally and externally. Send updates to your company newsletters; send releases about your accomplishments to your local paper and business journal. Keep the higher ups in the loop through frequent updates.
Network, network, network. Women need to realize the importance of networking with everybody—junior, senior, and even people you don’t like. By strategically planning your career, there are going to be many people you wouldn’t necessarily want to hang out with, but who will prove to be extremely beneficial to your career advancement and positioning and that’s okay. It’s just business.
Once you take complete charge or your career and manage your personal brand accordingly, the sky's the limit.
Jennifer Ransaw Smith is CEO and Chief Visibility Strategist for Brand id│Strategic Partners, a full-service personal branding agency that helps women entrepreneurs and executives leverage their skills and talents and position themselves as Industry Rock Stars. She works with clients who are ready to “be known.” You can find out more at http://www.thenextindustryrockstar.com