Book Signing Tips

This past Saturday, I spent a glorious few hours at a table promoting my book, Write Your Life: Create Your Ideal Life and the Book You’ve Been Wanting to Write, at the annual Decatur Book Festival. I was invited by my publisher, Booklogix Publishing Services, to be a featured author at their booth, and what a time I had! 

I love the energy of festivals and fairs; the people, the entertainment, the booths, the food. I just love it! Book events, however, can be taxing on an author. Whether a book signing or book festival, it can sometimes be difficult to get the most out of the event if you don’t go into it with a clear strategy and expectations. What do you want to accomplish? Do you know the audience that will be at the event? What is the overall cost to you? How will you measure your success? 

Unfortunately, many authors don’t consider these questions when they commit to doing book events. They think they’re going to show up, spread out their table linen, set out some books, and sell, sell, sell. Well, I’ve got news for you self-published authors; it doesn’t work that way. You must have a strategy for any appearance you make – whether it’s a speaking engagement, a media interview, a book signing, or a book fair. 

In my years as a marketing professional, I’ve coordinated dozens of trade show booths and appearances for authors, companies, and organizations, so I know what it takes to leverage your investment of time and money while onsite. Here are a few things I’ve learned over the years:

Count the cost: Determine how much the event will cost you in booth rental, linens, signage, product (books), chachkis (giveaways), and most importantly, time.

Help me out: Be sure you’ll have some help while onsite. Depending on the size of the crowd, one person might be plenty, but in some instances you’ll need 2-3 people to help answer questions about your book, take payments, and more. Be sure your assistants know someting about you, your book, and your platform.

Speaking of your platform: Your appearance should be an opportunity to enhance, expand, or increase the visibility of your platform. You want to sell books, of course, but also be prepared to share about your bigger vision, whether that is your business or your cause.

Make the rounds: Arrive early, set up your table, leave your trusty assistant there, then visit the other booths. Introduce yourself, pick up their business card, and be cordial. You never know who might be a good partner, referral, or customer.

Stand up and stand out: For goodness sakes, get off your tush! Please do not sit down the entire tme. Stand up and greet people as they walk by, especially when they walk up to your booth. Nothing says, “Please don’t bother me,” like someone sitting behind a table.

An avid journaler and aspiring author
purchases my book, Write Your Life.

Grab them: Not literally, but come up with a short, catchy phrase or question to grab the attention of people walking by. At DBF, my grab line was, “Hi there; have you written your book yet?” You’d be amazed at how that stopped people in their tracks and at some of the replies I received!

Collect leads: Many authors hand out bookmarks, postcards, and business cards at their table, but few actually collect leads. This is one of my primary reasons for attending fairs and festivals. I want to be able to follow up with those who visit my table. Send a follow-up email to thank them for stopping by your table, add them to your ezine subscribers list, invite them to follow your blog, visit your website, or come hear you speak next week. You have to maximize each and every contact.

Measure success: Before you even arrive, decide how you’re going to measure the success of the event ... and please don’t let it be by book sales alone. Also consider how many leads you want to collect, important connections you want to make, booth and signage positioning for visibility, media opportunities.

Interviewed live on the radio from DBF,
"Write Here, Write Now"
with guest host Vanessa Lowry

Trade shows, fairs, and festivals are not for the weak-hearted author. It takes focus, determination, strategy, and stamina. So, the next time you sign up to participate in an event to promote your book, keep the above tips in mind.

Now, for those interested in how my “no labor on Labor Day” proclamation went ... well, I almost made it. On Monday, I slept in late, leisurely sipped my coffee, prepared a few personal things for the week ahead, washed a load of linens, unpacked my bag of stuff from the book fest, added some cool pictures to my vision journal, and even baked a batch of homemade chocolate chip pecan cookies (the best I’ve ever made, I might add). 

But then, the sky turned gloomy, it started to drizzle, and I got in a working mode. I love to work inside on gloomy days; for some reason, that kind of weather inspires me. So, I followed up on my leads from the book fest, reviewed my calendar for the month, returned a few emails, cleared away a stack of mail, and emailed an article to one of my editors. Okay, not too bad. I’ll just say that when you do what you love, it’s hard to turn it off. 

So, for all you entrepreneurs, when was the last time you took a full day off?

No Working Allowed ... It's Labor Day

Let me warn you ... this post has nothing to do with writing, authoring, marketing, or self-publishing. Why? Because one of my favorite non-family, non-holiday holidays is coming up: Labor Day. Ahhh, the thoughts of relaxing in the backyard with a plate of barbecued chicken, baked beans, corn on the cob, and potato salad while celebrating the last "official" weekend of summer. It's the day we look forward to doing a whole lot of nothing; the day we commemorate the labor movement in America by taking a break from the one thing we all complain about – WORK!

This Labor Day you might hear a different song from your friends, neighbors, and relatives. Those who have been out of work for some time due to the down economy will likely complain about not having a job, while those with a job will complain about "d>w/<" (doing more work with less), and then there are those who couldn't care less one way or the other.

Honestly, though, I'm looking forward to taking a labor break. My plan is to do no work on Labor Day – no writing, no proofing, no planning, no nothing. Now, if you know me, you realize this is a challenge, but I'm up to it. After all, I'm dog tired at this writing, and I just need a good old fashioned break. So I'm going to take one on Labor Day. That's right. On Monday, September 5th I'm going to do no work! I swear. Okay, that's my plan, anyway. You'll have to check back here on Sept. 7th to find out what really happened.

BTW, what are your plans for Labor Day?

20 Exercises to Build Your Writing Power

Most people understand that physical exercise is good for you; it releases endorphins. These are feel-good hormones. Writing exercises can release your creative juices, flex your mental muscles, and build your writing power. As they say, “Practice makes perfect.” To that, I’ll add that consistency makes you a much more powerful and confident writer.

Practicing writing will expand your vocabulary, generate new ideas, give new perspectives, and sharpen your grammar and sentence structure skills. Try writing in various ways. Use a timer and just write without trying to be perfect. Write from the perspective of a different time period, or use the voice of an animal. You’ll be surprised that once you start writing from these fresh angles, you may not be able to stop!

When you find yourself staring at a blank page awaiting inspiration, use one of these ideas to spark your imagination. These are not useless exercises, but are designed to prepare you for your piece de resistance. Try these exercises knowing that they will not be published. However, what you learn from them will be valuable when you write your next manuscript.

1. Imagine a friend walks into the room. Write a short description of what you see, hear, and think.
2. Watch a TV show with the sound turned down. Make up your own dialogue.
3. Describe a room in your house. What do you see? What do you like? What do you dislike? What would be your ideal room?
4. Look out the window and describe what you see. Use different viewpoints: from your car, a train, your living room or kitchen.
5. Pretend you are a reporter for a glossy magazine and “interview” a famous character. Make it as spicy as you like
6. Choose a newspaper article and write what happens afterwards.
7. Change an existing piece of work from first to third person, or vice versa.
8. Describe your earliest childhood memory: your home, a vacation.
9. Consider your career. What one theme has been a thread throughout your career? Describe it and how it has helped you succeed.
10. Describe the most important thing in your life.
11. Remember a dream you had and write the details.
12. Think of your top 5 wishes and write about them: why are they important, what do you expect to gain, who else in involved, how will they be fulfilled?
13. Pretend you’re having a difficult conversation with another person. Write your true feelings.
14. Write for 15 minutes and develop a story on what happens after the elevator door opens.
15. Open the dictionary and point to a word. Write an essay about that word.
16. Watch a movie or TV program, and notice the people in the background. Write a story from their perspective.
17. Close your eyes and imagine a landscape. What do you see, smell, hear?
18. You’ve found a key. What does it unlock?
19. Imagine an airport at midnight. Write about what is happening. Then imagine it at midday. Notice the differences.
20. You are giving a speech to an eager audience about a topic on which you are an expert. Write out what you will share with this audience. What did they come to hear? What one concept do you want to leave them with?

The list for ways to hone your writing skills is endless. You’ll notice that the more you write, the more creativity will be unleashed. What other writing prompts or exercises can you think of to help yourself and other authors hone the craft of writing?

Please post your comments.

5 Ways to Use Your Book to Build Your Credibility

How do others measure your credibility? Do they review your qualifications, your years of experience, your accomplishments, your confidence, or what your clients and colleagues say about you? The likely answer is, “All of these.” What if you could produce all of these elements of credibility in one item; not a resume, a keynote speech, or a list of testimonials ... but your book?

 

The Merriam-Webster dictionary defines credibility as the quality or power of inspiring belief. Besides your good intentions, what do you possess that inspires belief in your capabilities? Your book is an undeniable example of your credibility. You are an expert, an authority, a go-to person for whatever you do and know. This doesn’t mean you are the only person who does what you do, or that you know everything there is to know about your subject matter. However, being an expert or an authority suggests a level of credibility that customers need in order to have confidence in you before they will commit to doing business with you and telling others about you. So what do you want to be known for? On what platform do you wish to build your credibility?

When you’re able to confidently answer these questions, it's time to leverage your book to prove your credibility and to inspire belief. Think of your book as a product; a valuable resource to help others accomplish their goals. Ideally, you’ve written a book that teaches a lesson, whether through your life experiences—as in a memoir or an autobiography—or one that provides advice, tips, or information about doing, being, or having something—as in a how-to or self-help book. Or, perhaps you wrote your novel or children’s book to establish yourself as a rising star among contemporary writers. Either way, your book is a product that represents what you want to be known for. Use it as such.

1.       Package your book with other products of yours or of others.

2.       Repurpose the content in presentations, speeches, courses, or information products.

3.       Gather the knowledge you’ve gained from writing the book, and share that on blogs, in seminars or workshops, and in your signature ezine.

4.       Assemble the information into a unique process or system to help others.

5.       Develop a unique product, service, or event connected to your book, your knowledge, or your experience.

Your book is the foundation for your credibility – and from there you can only keep building upward.

Memoir vs. Autobiography: What’s the Difference?

According to the WordNet dictionary, a memoir is “an account of the author's personal experiences,” and an autobiography is “a biography of yourself.” Not very clear, is it?

The line is blurry between these two genres, but there is a difference. In my book, Write Your Life: Create Your Ideal Life and the Book You’ve Been Wanting to Write, I distinguish these two approaches to telling your life story in this way:

Memoir
In your memoir, you explore a particular event, time, person, or place that had a significant impact on your life. Perhaps the two years when your grandfather lived with your family were the most precious times of your childhood. Or, your memoir could reflect on your time spent in the military and how that changed you. Maybe memories of the summers spent at your family’s farm in Iowa remind you of life lessons you wish to share. Or, the knowledge you gained while in the Peace Corps impacted you to such an extent that you want to share those experiences. These are just a few suggestions of life events that could be central to your memoir.

Autobiography
Exploring the totality of your life and zeroing in on a consistent theme is what an autobiography is about. Here, you take readers on a journey through your life, most often chronologically, to examine your personal growth, a realization, or a life lesson. You will examine your entire life and identify a specific theme. Maybe your autobiography will center on your fear of abandonment and how you overcame it. Perhaps you will want to explore how money and finances have been crucial in your life and how these concepts have impacted you, for better or for worse. Or, maybe you recognize the theme of success in your life and how you have experienced success with practically everything you have tried in life.

We often hear of celebrities writing autobiographies. These “tell-all” stories are fascinating to “regular” people. The public is naturally intrigued with the lives of those in the spotlight and enjoy reading about their childhoods, struggles, climb to success, and failures along the way. But autobiographies aren’t reserved for the rich and famous. Although yours might not be a household name, your life likely contains some drama, ups, downs, challenges, and lessons that others would enjoy reading about. 

The same is true for your memoir. At some point in life, most people wish to share what they know and what they’ve learned about life. Whether your memoir takes readers through your journey as a successful venture capitalist or your life raising dozens of adopted children, readers will gain a wealth of inspiration when you package your experiences as lessons that people can relate to and learn from. 

People love to read human interest stories that reveal the joys, failures, adventures, and emotional experiences of others. Why not turn your life into a story that could change someone else’s life. Either tell it all in an autobiography or tell key parts of your life in a memoir. In either case, include the emotion and the lesson ... and you could have a best-seller on your hands.

The Publishing Process

What happens after your manuscript is finished? You’ve probably been so wrapped up in writing that you haven’t given much thought to the process of how to get your book published. When you decide to go the self-publishing route, you’ll find that you, the author, are responsible for pretty much everything. You (or your company) are the publisher and can make the final decisions for the title, book cover design, layout, and more. This means that you are also responsible for the expenses incurred during publishing. 

If you’ve never experienced the self-publishing process, relax; it’s not as mysterious or difficult as you might think. So what are the steps to self-publishing? There are several, and I’ll try to keep it simple. This in no way includes all of the details, but it does give you a general overview of the process. Here it is in a nutshell:

1. Author writes content for the manuscript (your book is called a manuscript until it is published and printed).
2. Editor reviews completed manuscript and suggests edits to the content, grammar, spelling, punctuation, and overall flow of the story.
3. Author interviews self-publishing companies to determine the best match for her/his book project. Oftentimes, it’s about relationship. Sometimes it boils down to cost, services provided, and quality of service.
4. Author purchases an International Standard Book Number (ISBN) for the book. Or, you could have the self-publishing company do it.
5. Author submits final edited manuscript to publishing company.
6. Author and/or publicist creates online presence (website, social media) to begin early promotion of book.
7. Layout specialist formats book pages, and graphic designer creates book cover or dust jacket.
8. Publishing company lays out book and provides proof.
9. Author and proofreader review proof.
10. Publicist receives bound galley and advance copies and sends to book reviewers, journalists and booksellers along with publicity materials.
11. Publisher prepares book as e-book and submits to online booksellers.
12. Publisher prints books, provides to author, and ships to booksellers as directed by author. 
13. Publicist schedules media interviews and speaking engagements for author.
14. Author conducts book tour to include book signings, speaking engagements, media interviews, and appearances.  
15. Author enjoys success of enhanced professional platform, establishment of expertise, increased business, expanded circle of influence, and astronomical book sales.

Okay, this sounds like a lot of work, doesn’t it. Wouldn’t it be great if you could take the above “recipe” and just add water and stir? Well, it doesn’t quite work that way, which is why it is so important to assemble a professional, experienced publishing team. If you need help with that, contact me; I’d be happy to help. Just email me at anita@writeyourlife.net. 

If you’re feeling a bit deterred about self-publishing, Wikipedia offers this hope:

Many works now considered classic were originally self-published, including the original writings of William Blake, Virginia Woolf, Walt Whitman, William Morris, and James Joyce.

• Spartacus by Howard Fast (during the McCarthy era when he was rejected by previous large scale publishers)
• Elfquest by Wendy and Richard Pini[11]
• The Celestine Prophecy by James Redfield
• A Choice, Not An Echo by Phyllis Schlafly[12]
• The Joy of Cooking by Irma Rombauer
• What Color is Your Parachute? by Richard Nelson Bolles
• Poems in Prose by Oscar Wilde
• No Time for Work by George Ryan[13]
• In Search of Excellence by Tom Peters
• Chicken Soup for the Soul by Jack Canfield and Mark Victor Hansen
• The Christmas Box by Richard Paul Evans
• Invisible Life by E. Lynn Harris
• The Visual Display of Quantitative Information by Edward Tufte
• Contest by Matthew Reilly
• Eragon by Christopher Paolini[14] (The book was later published by Knopf)
• Shadowmancer by G. P. Taylor (The book was later published by Faber & Faber)

Other well-known self-publishers include: Stephen Crane, E. E. Cummings, Deepak Chopra, Benjamin Franklin, Zane Grey, Pat Ingoldsby, Rudyard Kipling, D. H. Lawrence, Thomas Paine, Edgar Allan Poe, Ezra Pound, Carl Sandburg, George Bernard Shaw, Upton Sinclair, Gertrude Stein, Henry David Thoreau, Walt Whitman and Mark Twain.

How To Hook Your Readers

Have you ever read a book that seemed to take forever to get to the exciting part? You read a few pages of dry prose and think, "Okay, it'll get better in the next few pages." You continue reading through the first chapter and you presume the worst is over and things will really start to heat up. Before you know it, you're midway through the book; it pains you to keep reading, but you've come this far already, yet still there's no action, no key points, no drama, no ... nothing.

It takes skill to start off a book in a way that will keep readers interested. Oftentimes, writing the beginning of your book is the most difficult part of the process. You want to hook your readers with the very first sentence, draw them in with the first paragraph, and cause them to turn each page hungry for more of your story. Your opening is key, so take your time to develop it. You can hook your readers in the first paragraph with a comedic, dramatic, or tragic story.

As you develop your content and your writing skill, master the art of storytelling and use this to hook your readers, and to keep them hooked throughout your book. How do you do that? One way is to get down to the least common denominator; in other words ... get to the point. What is the main thing you're writing about in this scene, this section, this chapter? Define that, and then work backwards from there. For example, if chapter one of your book explains how you began what would become an outrageously successful career as a sports agent, you could hook readers a few ways:

• Tell a story about one of the biggest successes you've had in your career.
• Describe one of the greatest failures you've experienced and what you learned from it.
• Explain how an early nemesis suggested that you'd never succeed in the business and how that motivated you to continue.
• Set the scene for the day you made the decision to become a sports agent.

With your main point defined and the basic story for your opening chosen, it's time to hang out your hook. Set the scene, introduce characters, develop believable dialogue, give examples, and wrap it up to prepare for the next chapter. In the beginning, don't get caught in the technical aspects of writing; those can be incorporated later. Of course, you will want to use proper grammar, sentence structure, and punctuation. However, allow yourself the freedom of freestyle writing when you begin. In this way, you release the pressure to write in a literary manner, and instead, just be yourself. You are a storyteller, so tap into that part of yourself. 

If you find that you're having difficulty explaining concepts or describing scenes, people, or conversations in writing, record yourself describing them verbally. After you have transcribed the recording word for word, go through the transcript correcting and clarifying where needed. During the process, you can add your literary style, always keeping your readers in mind.


Want to learn more about hooking your readers? Sign up for my free teleseminar, Wednesday, August 31st at 8:00 p.m. EST. 


My special guest and I will review:
- How to create attention-grabbing openings for your book.
- Why knowing where you want to end up is a key strategy for starting well.
- When to use flashback in the opening of your book.
- What your readers want from you as an author.


Click here to register. Simply state "Hook My Readers" in the email.