There are many ways to engage your readers before, during, and after they read your book. One of the first ways to engage your readers is with an amazing book cover. Beyond the way your book looks, however, you should consider how you can engage your readers throughout the experience of reading your book. That could happen a number of ways, particularly if your book is based on your personal or business platform. Some of those engagement tactics include:
- Mentioning your consulting or coaching services
- Referring to a product you offer that can help readers with certain issues you mention in the book
- Listing websites, social media sites, blogs, and other resources that readers can access to engage and connect with you further
Always remember the three areas that I encourage authors to consider when writing their book: What do you want readers to think, feel, or do when they're finished reading your book? That is the core of reader engagement.
In what ways do you currently--or plan to--encourage your readers to further engage with you through your book?
Anita Paul, known as The Author's Midwife, coaches aspiring authors to write a phenomenal book and helps current authors use their existing books to leverage their business. She is the author of Write Your Life: Create Your Ideal Life and the Book You've Been Wanting to Write, and is the creator of the Write Your Life program, through which she has created a dynamic system to Write Your Book in 90 Days or Less. She has owned The Write Image for 15 years, and has had her freelance articles featured in over 25 publications in the U.S. and Canada. Anita is also the host of "Book Your Success".