Wednesday, February 20, 2013

Reader Engagement

If you're like most authors, you might not have considered how to engage those who read your book. Of course, you might have considered how readers will perceive your book and how much they will enjoy your book. However, you probably aren't thinking about how readers will actually be engaged with the content of your book ... and more importantly, not just with your book, but with you, the author.

There are many ways to engage your readers before, during, and after they read your book. One of the first ways to engage your readers is with an amazing book cover. Beyond the way your book looks, however, you should consider how you can engage your readers throughout the experience of reading your book. That could happen a number of ways, particularly if your book is based on your personal or business platform. Some of those engagement tactics include:

  • Mentioning your consulting or coaching services
  • Referring to a product you offer that can help readers with certain issues you mention in the book
  • Listing websites, social media sites, blogs, and other resources that readers can access to engage and connect with you further
There are other ways, but the point is to engage with your readers throughout their experience with your book so when they're finished with the book it is not the end of their interaction or their engagement with you and the content you have presented in the book. You might also consider providing downloadable worksheets that are available in PDF format, or additional tips, questions, or resources that readers can access from your website or from your blog.

Always remember the three areas that I encourage authors to consider when writing their book: What do you want readers to think, feel, or do when they're finished reading your book? That is the core of reader engagement.

In what ways do you currently--or plan to--encourage your readers to further engage with you through your book?


Anita Paul, known as The Author's Midwife, coaches aspiring authors to write a phenomenal book and helps current authors use their existing books to leverage their business. She is the author of Write Your Life: Create Your Ideal Life and the Book You've Been Wanting to Write, and is the creator of the Write Your Life program, through which she has created a dynamic system to Write Your Book in 90 Days or Less. She has owned The Write Image for 15 years, and has had her freelance articles featured in over 25 publications in the U.S. and Canada. Anita is also the host of "Book Your Success".

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