It's all in a name. Your book's title has more than one function. Besides identifying your story, the title of a book has to attract attention and create interest.
When it comes to book sales, having the right title can make all the difference in the world. However, titling your book can be a challenge. On those rare occasions that the title comes to you before the story, or may even be the basis for the story, naming is easy. But most of the time, finding the most marketable title takes some work.
Keep Titles Short and Sweet
A title that is easy to remember is very important. Less is almost always more when titling. Using only a few words works best because people are usually scanning and will get bored or lost in a long title. The DaVinci Code is a good example of a short title. Dan Brown could have called the book The Fibannoci Follies; Solving Puzzles and Murders and Unveling Religious Secrets. While intriguing, it definitely would have been off-putting to anyone without an understanding of advanced mathmatics. Everyone's heard of DaVinci. Brown's title is descriptive and definitely conveys content, but at the same time peaks interest.
Picture This: Make Titles Descriptive
Obviously a good title should be descriptive. Fiction titles are generally more “creative” (for example, The Raw Shark Texts, A Novel by Steven Hall) or adventurous than non-fiction. But there are exceptions, (as in Steven Colbert’s I am America, and So Can You!). Generally speaking though, non-fiction titles should convey the content (Personal Finance for Dummies by Eric Tysson). In fact, most of the "Dummies" books utilize the art of description as well as the short and sweet principal, a formula that works well.